Schema.org markup examples

With these examples you will get a better understanding of benefits brought by structure data, i.e., schema.org markup

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1. Searching for a biology event in Google

By performing a simple search of biology events on Google, see Figure 1, we will have as a result a preview of the information about events even before going to the actual websites; information such as the date, title and description

Figure 1: Biology event search in Google

Displayed on the website you can find the same (and more) information for the event, see Figure 2.

Biology event detail — Figure 2: Event detail

2. Schema.org behind the scenes

Behind the scenes metadata is used by Google to understand search results. In particular, it uses schema.org markup, see below.

 {
    "@context":"http://schema.org",
    "@type":"Event",
    "name":"Synthetic Biology Congress",
    "url":"https://10times.com/synthetic-biology-congress",
    "startDate":"2021-11-04",
    "endDate":"2021-11-05",
    "eventStatus":"EventScheduled",
    "eventAttendanceMode":"https://schema.org/OfflineEventAttendanceMode",
    "location":{
       "@type":"Place",
       "name":"Novotel London West Hotel",
       "address":{
          "@type":"PostalAddress",
          "streetAddress":"Hammersmith International Ctre, 1 Shortlands, London W6 8DR",
          "addressLocality":"London",
          "addressRegion":"England",
          "addressCountry":"UK"
       },
       "geo":{
          "@type":"GeoCoordinates",
          "latitude":"51.491966",
          "longitude":"-0.220088"
       }
    },
    "organizer":{
       "@type":"Organization",
       "name":"Oxford Global Conferences Ltd",
       "url":"https://10times.com/company/oxford-global-conferences"
    },
    "image":[
       "https://c1.10times.com/industry/53.jpg",
       "https://c1.10times.com/map/venue/4966.png"
    ],
    "description":"The Synthetic Biology Congress brings together over 600 senior-level delegates representing internationally renowned research &amp; academic institutions, clinical research institutions and pharmaceutical companies and it features over 20 case studies and presentations demonstrating the latest synthetic biology tools and their therapeutic applications."
 }

The markup "eventStatus":"EventScheduled" is referencing the property described on https://schema.org/Event and ‘EventScheduled’ is one of the options for an EventStatusType - https://schema.org/EventStatusType, see Figures 3 and 4.

Keywords: schemaorg, markup, structured data, example

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(General interest, Markup provider, Markup consumer) People interested in Schema.org markup examples

Authors:

Contributors:

Leyla Garcia

License: CC-BY 4.0

Version: 3.0

Last Modified: 26 July 2021

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